Preface: After returning home this year, the market research was arranged in Henan right now, because Henan, is one of the main battlefields of the summer harvest season, the local user demand and market changes are very representative in China. Although the market for agricultural machinery is facing an extremely complex situation this year, the demand for agricultural machinery as one of the important equipment for agricultural production is irreversible. It is important to look at the market situation correctly, grasp the future development trend and not let the immediate difficulties frustrate confidence and enthusiasm. Indeed, it is not easy to stay ahead in a highly competitive market. However, as long as we do things in a practical attitude, continue to innovate and improve the quality of our products and services, we will be able to maintain a good reputation and competitiveness in the market and thus gain better opportunities. Therefore, we should see the long-term development potential of the agricultural machinery market, pay attention to product innovation and improve service quality, and continuously improve our core competitiveness advantage in order to be invincible in the fierce market competition. Find differentiation in the fierce competition market.

30-years experienced user bought four consecutively Zhonglian Harvest wheat combine harvesters

When we walked into the uncle's small yard, four Zhonglian combine harvesters of different years were arranged in an orderly manner. The uncle is responsible for the harvesting of several thousand acres of land in the village. The uncle shared how he stands firm in the local wheat harvesting market: To do business well in the village, apart from working hard yourself, you also need to be kind and helpful to others, only in this way can formed a good environment for development and promote mutual trust and help. You can't do things thinking about doing business just once. Doing business in rural areas is a long term work, then there is no shortage of job."

The uncle introduced, "From Xinjiang-2 to the latest wheat combine harvesters of Zhonglian Harvest, he is an loyal fan of Zhonglian Harvest for decades." Why he keeps choosing and trusting Zhonglian Harvest, Uncle said frankly, "I have emotional attachment to the brand of Zhonglian Harvest, but also recognition of the company's products and after-sales service.

According to the staff of Zhengzhou Zhonglian Harvest, as early as a few years ago, Zhengzhou Zhonglian Harvest has worked together with dealers around the country to gradually improved the spare parts network and increase the service staffing. Nowadays, hundreds of sales and service centres and dozens of spare parts warehouses have been set up in China, so users can purchase spare parts in time during the operation season; after-sales service is promised and implemented: "60 seconds response online, within 24 hours arrival service offline".

In 2023, Zhengzhou Zhonglian Harvest Machinery Co., Ltd. improved its service one step further by establishing the "Gloden User Club", which is a new service provided by Zhengzhou Zhonglian Harvest Machinery Co., Ltd. By optimising the service in all aspects, we provide more comprehensive professional technical guidance and after-sales service to make the user experience more satisfactory. At the same time, through the user's product use suggestions, to provide support for the company's product improvement.

Product update strategy to keep up with the time

As a manufacturer specialising in harvesting machinery for 30 years, Zhengzhou Zhonglian is also keeping up with the time in terms of product design, manufacturing and quality control. For example, the Xinjiang 9L, which was launched in 2022, is aimed at cross-zone users as a "black horse, all-round, cross-zone, wealthy tool", which adopts the cutting flow and longitudinal flow, double drum threshing and separation technology, and can harvest different crops such as wheat and sorghum, with a longer operating time throughout the year, and a 9 kg feeding capacity to meet the harvesting needs of various plots.

Nowadays, the business scope of Zhengzhou Zhonglian is far more than domestic market, they continued to expand and deepen the foreign market, and have achieved good results. According to the staff of Zhengzhou Zhonglian, besides exporting to the traditional markets of Asia, Africa and Latin America, they have also achieved bulk sales in the European market this year.