The 2021 new self-propelled  Self-propelled peanut picking harvesters of Zhonglian Harvest brand have just been "walked" off the production line, and they have been snapped up. In Zhengyang County, Zhumadian, Henan Province, which is 300 kilometers away from the factory area of Zhengzhou Zhonglian Machinery Harvesting Co., Ltd. (hereinafter referred to as "Zhengzhou Zhonglian"), there is a boom of "buying" peanut harvesters.

"I've been busy these two days. More than 100 peanut harvesters have been ordered at a product promotion meeting, and there are still users ordering machines from me." On January 20, 2021, when receiving a call from a reporter, Henan Hu Zhenzhou, general manager of Zhengyang County Fukang Agricultural Machinery Sales Co., Ltd. (hereinafter referred to as "Zhengyang Fukang") in Zhumadian, is busy placing orders for users. And users who bought Zhengzhou Zhonglian's 2021 new self-propelled peanut picking harvester lined up early at his door. Speaking of this order meeting, due to the epidemic, Zhengyang Fukang originally controlled the scale of the meeting to less than 500 people, but unexpectedly, the number of people who attended the meeting reached more than 800 people, and the on-site ordering was very popular.

What surprised the reporter was that this season should not be the peak season for peanut harvesters, how could it be so popular, but this was not surprising to Hu Zhenzhou. "It turns out that the peak sales season for peanut harvesters is indeed in March and April, but Zhengzhou Zhonglian's products are always out of stock in the later period, and the supply exceeds demand. Users are worried that they will not be able to pick up the harvester if they order late, so they have ordered in advance in the past two years. If you have enough money, you can get the harvesters directly, and if you have insufficient funds, you can book in advance, so as to ensure that the operation is available." He told reporters that since 2017, he began to represent Zhengzhou Zhonglian peanut harvester, and the enthusiasm of users has increased year by year. "In 2017 and 2018, I sold more than 30 Zhengzhou Zhonglian peanut harvesters every year. With the recognition of customers and word of mouth, in 2019, our sales reached more than 160 units, and in 2020, it has soared. The sales volume of Zhonglian Harvest 4HZJ-2500A self-propelled peanut picking and harvesting harvesters has exceeded 500 units." For this performance, it still exceeded Mr. Hu's initial expectations. At the 2021 business annual meeting of Zhengzhou Zhonglian, Hu Zhenzhou won the special prize of Zhengzhou Zhonglian's 2020 Excellent Distributor for his annual sales of more than 600 Zhonglian Harvest peanut harvesters and Xinjiang-8 wheat harvesters. An Audi A6, which made him feel the incentive and integrity of the manufacturer for his partners.

What kind of concept is it that a county-level dealer can sell 500 units of a single product? Hu Zhenzhou said that at present, there are more than 10 peanut harvester brands in Zhengyang County, and the competition is very fierce. According to statistics, the number of peanut harvesting harvesters sold in the county in 2020 will only be more than 700, and the Zhengzhou Zhonglian Peanut Pickup he sells There are more than 500 harvesters, and the proportion is obvious.

Zhengyang County, as a large peanut planting county in Henan Province, how to harvest quickly and effectively and reduce the labor intensity during the harvest period is a problem that people have been paying attention to. The stationary peanut shelling machine is a product that people use all the year round, but the disadvantages such as low efficiency are also obvious. In 2017, Hu Zhenzhou discovered the market opportunity of peanut picking harvesters. After multiple comparisons, researches, and an overall inspection of the market, he finally chose to cooperate with Zhengzhou Zhonglian.

In Hu Zhenzhou's eyes, the reason why Zhengzhou Zhonglian can stand out among more than ten brands is not only the superior performance and high reliability of its products, but also its high-quality service. "Engineers from other companies rarely go to the job site during their service period, but the technical engineers of Zhengzhou Zhonglian go down to understand the use of the machine in person every year during the harvest season and reflect the needs of customers in a timely manner. They squat for many days and clean up every day. We were very moved when we came back with a dirty face." This also made Hu Zhenzhou very proud of his chosen partner.

In the past two years, Zhengzhou Zhonglian has become more and more famous in the market, praised, and brand reputation, and its research and development and production of peanut picking harvesters have frequently topped the list. Especially in 2020, when most companies are still working hard for the sales of peanut harvesters to break through 1,000 units, Zhengzhou Zhonglian announced that the annual sales volume has exceeded 3,000 units. This news caused a sensation in the entire agricultural machinery circle. With its excellent performance and good reputation from users, Zhonglian Harvest peanut picking harvester has achieved explosive growth on the basis of three consecutive years of production and sales growth, and its market share has also increased from 29% in 2019 to 46% in 2020 .

At present, peanut harvester, as an emerging product in the field of agricultural machinery, is on the rise. There are many companies that want to develop and produce peanut harvesters. They are eager to try, and the competition is fierce. A good listener can go a long way. The reason why Zhengzhou Zhonglian can achieve such results is inseparable from the word "listening".

Hu Zhenzhou told reporters that manufacturers always put the voice of users first. He recalled that in 2020, users reported that they could not accurately judge whether the fruit box was full during the operation, and it happened that peanuts overflowed the box and scattered all over the place during the harvesting process. At the same time, when the fruit box is full, blockage occurs during the fruit loading process, which can easily cause damage to some parts. After learning about this situation, Zhengzhou Zhonglian's technicians feedback to the factory overnight for improvement, adding a safety clutch to the pulley of the miscellaneous drive shaft, and adding a load alarm to avoid the occurrence of this accident, which allows users to effectively To reduce losses, but also reduce unnecessary trouble. "Installing an alarm device seems simple but is actually complicated, but this shows that manufacturers take user feedback to heart, and this is the fundamental reason why companies can do well in the long run."

The reporter learned that the Zhonglian Harvest 2021 self-propelled peanut picking harvesters sold in Zhengyang County this time is a comprehensively upgraded product based on the revision opinions and suggestions put forward by the majority of users. According to Yang Bin, deputy general manager of Zhengzhou Zhonglian, the 2021 peanut harvester is the result of dozens of upgrades and improvements made by Zhengzhou Zhonglian in terms of product reliability, adaptability and comfort. Among them, the cab has been upgraded in terms of sealing, noise reduction, comfort and visual aesthetics; in terms of electrical system, in order to adapt to the operation in the low temperature environment of Northeast and Inner Mongolia, the electrical system has been upgraded from the original 12V to 24V, in view of the problem that peanuts are mostly planted on sandy ground, and the bearing capacity and friction of ordinary tires are weak, the guide wheel tires are upgraded to off-road tires, which have stronger grip; Safe driving; I want users to provide closed front axle and four-wheel drive configuration to meet the specific needs of users; the 2021 model also adopts a new exterior and decoration to meet users' requirements for product appearance; many other aspects have been improved and upgraded after listening to users' opinions .

"Sales of 500 units per year are no longer a dream." In 2021, Hu Zhenzhou, as a partner, is full of confidence in Zhengzhou Zhonglian, "I believe that with the joint efforts of Zhengzhou Zhonglian and us, Zhonglian will harvest peanuts this year. Machine sales will definitely reach a new level.”